what is marketing

5 Major Differences between Traditional Marketing and Digital marketing

Well, we will come to the point later. But first, we will learn about:

  • What is Marketing and Its Importance to your Business
  • Laws of Marketing.
  • What is traditional marketing and Digital Marketing.
  • Integrated Digital Marketing.

What is Marketing?

Marketing is nothing but ‘ the actions or activities that an organization or a business takes to promote to sell the products or services resulting in business growth.’

According to the American Marketing Association (AMA), Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

According to Philip Kotler, the American Marketing Author, Consultant defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. 

Marketing identifies unfulfilled needs and desires. It defines, measures, and quantifies the size of the identified market and the profit potential.

It pinpoints which segments the company is capable of serving the best and its designs and promotes the appropriate products and services.”

What are The Fundamentals of Marketing

traditional marekting

If you are in the process of establishing a business or have started your Marketing Gig recently but do not know how to start a marketing campaign and Identify the marketing strategy that suits your business. This can be resolved by following the Fundamentals of Marketing, they are:

Know Your Target Audience:

For any business type Identifying your target audience is an important task. It’s about, who your audience is? what do they do? what do they look like? and most importantly where can you find them?.

If you’ve done your homework, if, not yet? then it is time to do it and should be able to answer the above all questions.

There is a common belief among business owners and most marketers that if you spread the net wide open then you can reach a large audience, but the opposite is true.

When you spread the net wide open then you miss the chance of tailoring your message, hone your craft, and address the pain points of your target audience.

Educate Your Audience – The Benefits, Features of your Services or Products:

Now as you understand who is your audience, the next thing you need to do is educate them by informing about your product or service features and benefits of availing.

How it fills the gap of their requirement, here you must focus on your Unique Selling Proposition (USP) points.

Here, you can directly speak to them about what you are offering to them, how should they remember your business, what you want them to hear of your services and products.

The message should be relevant, clear, and concise to your target.

Call-to- Action- Strong and Precise:

Now, after you have identified your audience and educated them about your products and services, listed features and benefits to your audience, it is time to present or give them an option to take the next expected actionable option like, if you want them to purchase, or give their contact details, or subscribe to your newsletters.

Call to Action should not be compelling rather it should be optional to your audience.

Be clear about your expectation such that your target should not face any obstacle in performing the action. It is better once you test the call to action yourself.

  • Test your location map call to action, if you want them to visit your Brick and Mortar shop.
  • Check your Call, call to action button, if you want them to call you directly for Enquiry
  • Fill in your Contact Form or Leads Form, to check if it’s customized or incorporated properly.

Measure, Evaluate, Analyze and Revise:

What were the outcomes? Can they fulfill our expectations? In that case, why? Otherwise, why? Log these replies, analyze the information and work to make every succeeding effort better.

It is vital to always evaluate a marketing project. It is helpful to set project benchmarks, timelines and deadlines throughout a marketing campaign for advice. Assessment is crucial for not just your communication system but for customer relationships too.

As every meeting goes, take a step back and ask yourself what else should I be doing for my client?

Now that you have put in the job and you’re all set to push your effort live make certain to measure and track the progress. Learn from your attempts; it will be convenient for every campaign that follows.

Why Marketing is Important for your Business?

  1. Marketing Helps In Engaging with your customers effectively: Marketing helps you to furnish relevant information to your potential customers about the products or services you offer and your business as well.
  2. Marketing helps to build a Brand: Building a business reputation is very much related to the business thriving and Long-Term survivability in this competitive environment. A brand is built by meeting the customer expectations and solving their problems, if any, efficiently.
  3. Marketing helps to boost sales: Marketing makes use of different promotion channels, which helps in reaching out to your customers about the products or services, by which they already are under your radar, thus increasing the chances of selling the product.

Why Founder Must be a Marketer?

Business is like a child to its founder, it is similar to the Father-Child relationship, where you have to nurture your child by investing in his education, take care of his/her health for better returns(in terms of quality of life, Health, Happiness, etc.).

Similarly, Investing in aggressive marketing than your competitor gives you better returns, also it ensures the future growth of the business by helping in creating a Brand Value.

What are the Laws of Marketing

There are different Laws of Marketing like the laws of physics, but they all point towards the common goal of marketing i.e. How, When, and What to Market.

  • Marketing is based on Science and not only just Creativity.
  • Marketing starts before the creation of the product to understand the market reaction. It starts with understanding the customer’s needs to realize the product that fits.
  • Marketing is about sending the right message, to the right person, at the right time.
  • Do not let Marketing takeover quality products or services.
  • Marketing is about keeping the existing customers happy by being in touch with them, meeting their requirements, and keeping them customers for life.
  • Marketing is all about building a brand in the category your products or services are good at.
  • Word of Mouth from your existing customers who act as a brand ambassador is a great channel of marketing ever.
  • Advertising, Copywriting, and Sales are all the components of Marketing.

Digital Marketing Versus Traditional Marketing

Digital Marketing vs Traditional Marketing

What is Traditional Marketing and Digital Marketing?

The first thing that I would like to discuss what is traditional marketing is and then compare digital channels and methods with the old methods.

What is traditional marketing?

When it comes to advertising your product or service, there are four main ways you can advertise: through Television, Radio, Internet, and Outdoor.

All the above have their own purposes but each channel has its own advantages as well as disadvantages depending on what you are trying to achieve.

With a traditional marketing strategy, you generally want to reach as many people as you can, this way you can reach a large number of potential customers for the same price as if you just advertised your business through television, radio, or the newspaper.

What is Digital Marketing?

Digital Marketing is the process of displaying and promoting your products or services by making use of the internet and its connected devices like laptops, Mobiles, and TVs on different platforms like websites, applications, Videos, etc. to the potential customers directly.

What is the difference between traditional marketing and digital marketing?

Traditional Marketing v/s Digital Marketing:

Traditional MarketingDigital Marketing
In traditional marketing, it is easy to reach or approach local targets/consumersWhereas digital marketing, allows you to reach customers/consumers globally.
In some cases, results for the campaign run cannot be measured easily.Results for the advertising campaign run can be easily measured.
Expensive as compared to digital marketing.Digital Marketing campaigns are cost-effective and can reach a larger target audience.
Traditional marketing is one-way and static- as you cannot make changes after Ads are produced or printed.Whereas in digital marketing you can edit or make changes in your ads even after its published.
You cannot tailor your Ads as per the target audience.You can tailor your Ads as per the target audience.
No direct communication is possible. Two-way communication is not possibleIn digital marketing, you can make direct communication with your audience through various channels like Social Media, Chatbox, etc.

Integrated Digital Marketing

integrated digital marketing

Digital Marketing is like a big tree that has many big branches such as Search Engine Optimization, Social Media Marketing, Content Marketing, Google Ads or PPC, SMS/Email Marketing as Modules.

Each module is as deep as the ocean and as powerful on its own, but when combined their power grows multitude.

Instead of focusing on one digital marketing module, you should also focus on utilizing their combined benefits.

What is Integrated digital marketing?

Integrated digital marketing is the art and craft of using each module combined in such a way that they complement each other by playing their strengths rather than trying to reach the goal individually which may take a lot of time.

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