How to do On Page SEO(Search Engine Optimization)- WordPress Website

How to do On Page SEO

Fed up with not getting enough website visitors or with a high bounce rate, and no conversions for your business? Even after doing all the steps, you have read about search engine optimization on various web pages or videos.

Regardless of all the steps, you have taken by yourself to do On page SEO for your site you are not seeing desired results. Do not worry because you are going to learn Step by step guide on ‘How to do On page SEO’ for your website that delivers results.

By following the steps shown in this post you are going to see the gradual growth of your website impressions, increased click-through rate, and also conversions.

But before moving on to how to do On-page SEO step by step procedure, let us understand what is On Page SEO.

What is On Page SEO?

On Page SEO is the practice of optimizing your website and its contents for a better user experience and for the search engines to understand the content relevancy on your website for particular search queries you are targeting to get traffic.

On page SEO includes optimizing Site content like text, images, and videos, Website Navigational structure, Html optimization.

Why is On Page SEO important?

why is on page SEO important

Even though most of the search engines are smarter now compared to each previous year, they still work in an old-fashioned way like searching for relevancy of keywords with the search queries on your websites, the expertise of the subject matter, and trustworthiness through social sharing for example.

Searcher’s Query Intent: Google or any other search engines try to understand the searcher’s intent behind the search keyword to return the relevant results. So it is extremely important for you to optimize your content based on your targeted audience’s stage in the customer’s journey.

Webpage Relevance to the keyword entered: The search engine algorithms analyze the content of web pages to determine if the page includes information that could be pertinent to what you’re looking for. The most fundamental indicator that information is of interest is when a website has the same keywords that you typed into the search query you are using.

 If the keywords are on the page or are in the body or headings or text then the data is much more likely to be relevant. Beyond just matching keywords search engines make use of aggregated and anonymous interactions to determine if the results of a search are relevant to the query. This data is transformed into signals to help the machine-learning systems in the system to determine the relevance of search results.

Content Quality is Important:

Beyond finding the words in your query to related documents on the internet. The algorithms of Search engines also try to prioritize the most trustworthy sources. In order to achieve this, algorithms are created to recognize factors that will help to identify which websites demonstrate competence in authority, credibility, and trustworthiness on a specific topic.

Algorithms search for websites which a large number of users consider valuable when they search for similar terms. For example, if well-known websites hyperlink to the page (what is called PageRank) It has been proven to be an indication that the information can be known and trusted. The aggregated feedback we receive from our Search evaluation of quality can be used to improve how our systems evaluate the credibility of the information.

Website Structure and Usability:

When ranking webpages, Google Search also evaluates whether pages are easy to navigate, load faster on different browsers and devices. If the most frequent user issues are found. Search engines put in algorithms that highlight more usable websites over pages that are less user-friendly.

These algorithms examine signals that show whether users can access the webpages, such as whether the website is properly structured and displayed in various browsers and whether it’s optimized for all devices of all sizes and types, including tablets, desktops, and mobile phones as well as whether the page load times are optimized well for those with slow Internet connections.

Since site owners are able to improve the accessibility of their sites. For instance, in January 2018, Google declared they are deploying an algorithm that would start to take into consideration factors like the “page speed” of sites. To help site owners, they offered specific guidance and tools such as WebpageSpeed insights as well as so site owners could know what (if any) they required to change to make their websites more mobile-friendly.

Localization of Content helps:

Information such as location- City, Address as well as your past Search history, plays an important role in tailoring your results to be most relevant and useful to you at that time.

For example, if you are located in Bangalore and you type in “SEO agency”, Google will most likely display results related to Seo agencies located in Bangalore in the first place.

So it is beneficial if you optimize your website for the locale you are serving for increased website visits and conversions.

Now that we learned why on page SEO is important, let’s discuss what kind of work do you do on page SEO.

Also, read SEO Group Buy Tools, tools are an important part of doing SEO without which you cannot achieve results.

How to Do On Page SEO

what is on page SEO checklist

On-Page SEO activities include:

  1. Crawling Your Website.
  2. Conduct SEO audit of your website, if you have one.
  3. Improve the URLs, Page titles and meta descritpions.
  4. Rewrite Header tags- include secondary and LSI keywords.
  5. Add keyword in the URL slug.
  6. Place keywords sytemetically and stretigically through out the page without stuffing keyword.
  7. Add missing Page titles and meta descriptions by including keywords.
  8. Interlink related articles on your websites.
  9. Your site structure must be upto 3 clickable stages.
  10. Optimize your images and videos by adding file names, missing alt tags with keywords.

This is the most basic and important ‘what is on page SEO checklist’. And this is how to do on page SEO in WordPress.

Crawling Your Website

Crawling your website is nothing but it is the way to identify whether your website is indexed or not, it helps in understanding that all the pages are crawled and indexed. Also, you can identify unwanted things like archives, categories, or pdf which should not be indexed and correct it, it depends on the individual sites that pages, posts, archives, or even pdfs to be crawled and indexed.

It is a simple method, you can try by typing- ‘’ in the search engines search bar, refer to the image below.

After crawling and identifying the issues, export the results to an excel sheet for correction.

Conduct SEO audit of your website, if you have one.

Now that you have segregated the issues with indexing, now do an On-site audit with the help of SEO audit tools like Screaming frog SEO spider.

By doing this you can easily identify the problems associated with your site structure, find out duplicate and thin content that could impact your On Page SEO negatively. It is good for On page SEO that you solve the duplicate and thin content and organizes your website for easy navigation.

Improve the URLs, Page titles and meta descritpions

After you have done a site audit by using the screaming frog SEO spider tool, it gives a complete picture of how long your page title, URL, and meta description is, the recommended length for URL is below 75 characters, for Page title its 60 characters and meta description 160 characters, if you found any too short or over length then you must correct as per the recommendation.

And if any pages or posts’ titles and descriptions are missing, it is important that you fill these in the recommended way by including primary keywords into it for better results.

Rewrite Header tags- include secondary and LSI keywords

Header tags like H1, H2 to H6 represent the heading and subheadings of your blog posts, they are used for better user readability and form better content structure. It helps the website visitor to get a glance at the content of your page and also helps the search engines to rank.

So it is critical that you include primary, secondary, and LSI keywords into these which diversifies your keyword placement strategy.

Add keyword in the URL slug

Whenever search engine bots visit your sit through the sitemap you provide to the search engines, initially, they look for the path where the webpage is located and when you include your primary keyword here it gives the search engines signal about the page content, which in turn helps for higher ranking of a webpage.

Placement of keywords:

Now that you have placed keywords in URL, page titles, and meta descriptions which form the HTML source code part of the webpage, it is time for systematic and strategical placement of keywords throughout the page without implying that keywords are stuffed to the readers. The standard practice is to use 1% to 2% of keywords to the total no. of words on the post.


Interlinking of all the related articles is important On page SEO technique. Interlinking needs to be done through anchor text that is relevant to the content on the page and the article linked. For instance, if a page has the word’ How can I practice On-Page SEO’, then you can link the word SEO with the post that is ‘What is SEO’.

The benefit of interlinking is that it keeps the reader on your website, helps in transferring link authority and page authority, diverts traffic to other pages increasing engagement and conversions.

Site Structure:

It is appropriate and most recommended that your website structure must be up to 3 levels, not more, other than E-commerce websites where the no. of products and categories will be in more numbers. As it improves user experience without adding much to the confusion, visitors can navigate easily and find the information on the surface without going deeper.

Optimize your images and videos:

Optimizing of images and videos refers to the steps that help for On-page SEO like reducing image sizes, correcting dimensions, adding file names to the images and videos, and adding Alt tags with primary, secondary, and LSI keywords.

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