What is SEO and Why It's Important

What is SEO (Search Engine Optimization) and why is it Important

What is SEO and its types?

Well, SEO stands for Search Engine Optimization. It is a process of telling all the search engines like Google, Bing, Yahoo, Yandex, etc. to find this website at the particular address, crawl, and index it.

Basically, it is like creating a roadmap for your home and telling all the visitors this is where you are located and where to find you in the case of need.

According to Google, Search Engine Optimization is the process of making your website better and easy for the search engines bots to crawl your site fast and index it.

What is Crawling in SEO?

Crawling: All the search engines like Google, Bing, etc. make use of bots or crawlers or also known as spiders to fetch information about the web property and indexes it. Bots or Crawlers are automated software.

The process of crawling the new and updated web pages to gather information by following the links, and by reading Sitemaps is known as crawling. 

What is Indexing in SEO?

Indexing: When Google bots or crawlers from the search engines gather the information about the web pages, they index these pages in a particular category based on the web page information it collects like a table of contents.

The process of fetching webpages, reading them, and placing them in the database of search engines is known as Indexing.

Why SEO is Important​

Do you know, the first 5 results in Google’s SERPs account for approximately 65% of the clicks for the search queries put in by the searchers.

According to Backlinko, their research for CTR (Click Through Rate), they collected and analyzed the data across nearly 5 million search queries, shows the #1 result gets nearly 32% of organic clicks in Google SERP.

Now you might have understood why Search Engine Optimization is important for your businesses or websites, Search engine optimization helps you to rank higher, getting visibility, and also acquiring potential customers.

SEO is good for building long-term equity for your brand, trust without spending a dime.

Important Note: 2nd page of SERP is considered as websites graveyard among SEO’s

How many types of SEO

what are the types of seo
Pic Credit: reliablesoft

Below are the main types of Search Engine Optimization.

  1. On-Page SEO
  2. Off-Page SEO
  3. Technical SEO

On-Page SEO

What is On-Page SEO? On-page SEO is an important part of Search engine optimization which involves optimizing elements on your web pages like keyword density, keyword stuffing, and frequency.

Improving user experience by including images or video for the quality content you write and optimizing them. It also helps to make your website easy for navigation by organizing and structuring the web pages and blog posts

The Ultimate goal of On-page SEO is to speak ‘search engine language’ and to make the crawlers understand the context and meaning of content on the webpages so that it can be ranked for the relevant intent-based search queries.

what is On-Page SEO
Pic Credit: SEOczar

The key component of On-Page SEO are:

  • Title and Meta description optimization
  • Header tags optimization (H1, H2, etc)
  • Sitelink optimization
  • Content optimization (Content SEO like keyword selection, keyword density, keyword placements)
  • Internal linking
  • Image and Video SEO.
Title and Meta Description Optimization

Optimizing your Title and Meta description is very important with respect to On-page SEO.

When search engine crawlers start reading pages or posts they start with the page title, then the meta description later headings, and content of the pages

They do this to understand what the page is about and based on the relevance to the search query it’s ranked on the SERPs, of course considering other ranking factors.

Header tags optimization (H1, H2, H3 etc)

Header tags or Headings are nothing but the topics and subtopics in the form of H2, H3, H4, etc. It helps the readers and search engine bots to understand the context of the article written and it makes the blog more readable and skimmable.

It also helps in structuring the content in a more potent way, you can also include your primary and secondary keywords to make it more engaging.

Sitelink optimization

Sitelink optimization also can be called URL optimization is nothing but the path for the page to indicate where its located on the server for the robots.

URL for the web pages should include the keyword you are targeting to rank for. It signals the robots what the page is about briefly 

For example, in the above image in the rectangle marked shape you can clearly see what that blog talks about and also to the web crawlers.

Content Optimization
What is SEO content writing

Content is King for any website. Without content, you cannot convey your message to the reader and also to the robots. Content includes text, images, videos, and audio for podcast websites.

The selection of keywords plays an important role in On-Page SEO. Initially, if your website is new the general thumb rule for selecting keywords is the one that has less competition, appropriate search volume, and should be intent-based. If keyword research is done well it solves 50% of your On-Page SEO problems. And to do keyword research you need SEO Tools

Before you even think about how and where to place the keywords, it’s very necessary you create quality content. Quality content is the one that is relevant, thorough, precisely clear, and also unique to the readers.

Next comes the keyword placements. Keywords should be placed naturally with the flow of content. It must not imply like you stuffed keywords just for the sake of robots. It will irritate the visitors and that may impact your engagement rate leading to a high bounce rate.

Internal Linking

Internal linking is nothing but linking to and from internal pages on your website.

Internal linking is important for SEO as it signals the robots how the content is related and helps in discovering new pages that are added. It also keeps the website visitor within the site increasing the user engagement with the site and reducing bounce rate.

Image and Video SEO
How to do on page seo in wordpress

Images and videos are adds as visual content that helps the users to understand what the content is about with just a glance. It helps the user to skim through the content without getting bored.

When you add images do not forget to compress the images, images should be clear to the eye, and also add Alt text to images as it’s important from an SEO perspective. If possible do not add videos directly, instead imbed them from youtube as it may hamper the page speed.

Off-Page SEO

What is Off page SEO

What is Off-Page SEO?

Off-Page SEO has to do with promotion techniques – beyond website design and content –for the purpose of ranking a website higher in the search results.

Unlike on-page SEO, Off-page SEO refers to activities you can perform outside the boundaries of your website. The most important are:

  • Link Building by bookmarking
  • Social Media Marketing
  • Brand Mentions

Off-page SEO is as important as on-page SEO. If you want your SEO campaigns to be successful you have to do both. When thinking about link building don’t take the easy way, but try to get links from hard-to-get places. The more difficult is to get a link, the more value it has.

In the past, you could easily get thousands of links and rank higher but nowadays you have to do more than that.  My advice is to put all your efforts into making a great website, promote it correctly and everything else will follow.

Why is Off-Page SEO important?

Search engines have been trying for decades to find a way to return the best results to the searcher.

To achieve this, they take into account the on-site SEO factors, some other quality factors, and off-page SEO factors.

A website that is high quality and useful is more likely to have references (backlinks) from other websites.

It is more likely to have brand mentions on social media (Facebook likes, tweets, Pins, etc.) and it is more likely to be bookmarked and shared among communities of like-minded users.

Off-page SEO gives search engines a very good indication of how the world (other websites and users) perceive the particular website.

What are the benefits of off-page SEO?

A successful off-site SEO strategy will generate the following benefits to website owners:

Increase in rankings

The website will rank higher in the SERPs and this also means more traffic.

Increase in PageRank

Page rank is a number between 0 and 10 which indicates the importance of a website in the eyes of Google.

It is the system invented by Larry Page and Sergey Brin (Google founders) and one of the reasons that Google was so successful in showing the most relevant results to the searcher. Page rank today is only one out of the 250 ranking factors that Google is using to rank websites.

Greater exposure

Higher rankings also mean greater exposure because when a website ranks in the top positions: it gets more links, more visits, and more social media mentions. It’s like a never-ending sequence of events where one thing leads to another and then to another etc.

It’s a way to establish trustworthiness

In addition to the above, Google has recently introduced the concept of Expertise, Authority, and Trustworthiness (E-A-T), which plays an important role in rankings and is directly related to off-site SEO.

In simple terms, Google wants to rank websites that demonstrate expertise and authority on a subject, and one of the ways to ensure that the websites picked up by the algorithms can be trusted, is through the number the type of incoming links.

Eg: If you want to be perceived as an expert on a subject, it’s not enough for you to say it but other related websites should agree and this is expressed through links pointing to your website.

Off-Page SEO Techniques

Link Building

Link building is the most popular and effective off-Page SEO technique.  Basically, by building links to your website, you are trying to gather as many ‘votes’ as you can, so that you can bypass your competitors and rank higher.

Eg: If someone likes an article and references it from his/her website or blog, then this is like telling search engines that the page has good information.

Over the years webmasters have been trying to build links to their websites to get higher rankings and they ‘invented’ a number of ways to increase link count.

How to do Off-Page SEO?

The most popular ways were:

Blog directories – something like yellow pages but each entry had a link pointing to a website.

Forum signatures – Many people were commenting on forums for the sole purpose of getting a link back to their website (they included the links in their signature).

Comment link – The same concept as forum signatures where you would comment on some other website or blog in order to get a link back. Even worse, instead of using your real name, you could use keywords so instead of writing ‘comment by Alex Chris’,  you wrote ‘comment by SEO Rules’.

Article directories – By publishing your articles in article directories you could get a link (or 2) back to your website.

Some article directories accepted only unique content while other directories accepted anything from spin articles to already published articles.

Shared content directories

Link exchange schemes 

Technical SEO

What is technical SEO
Pic Credit: Firstrankseroservices

What is Technical SEO?

Technical SEO refers to the process of optimizing your website for the crawling and indexing phase to help search engines access, crawl, interpret and index your website without any problems.

It is called “technical” because it has nothing to do with the actual content of the website or with website promotion

Below is the Checklist for doing technical SEO:

  1. Domain configuration
  2. Which pages to include in search engines index ( Robots.txt and Html optimization)
  3. Website structure and navigation
  4. URL structure
  5. Page not found (404 error)
  6. Website security
  7. Mobile-friendliness
  8. Multilingual websites.

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